Prepared for Smurl HVAC LLC

How Smurl HVAC LLC can land 5 commercial HVAC contracts in 30 days.

No cold calling. No chasing referrals. No waiting on word of mouth.

Book a 30 min call
Put together by Shubham Patel
Sentience Growth, for Gerald Smurl
Why I reached out

Gerald, I didn't pick Smurl HVAC LLC at random.

I looked you up first. 30 years in business. Two offices. Mitsubishi Elite Diamond Contractor status. Fewer than 1% of HVAC contractors in the country earn that credential. And a 4.9-star profile with over 100 Google reviews on top of it. But here's what I found when I audited smurlhvac.com. Zero paid advertising. No commercial page that speaks to facility managers. And the Mitsubishi Elite Diamond credential is buried where no facility manager will find it during a vendor search. You're already doing commercial work every week. The system to find more of it doesn't exist yet. And nobody is putting Smurl HVAC LLC in front of the people who hand out commercial contracts.

You wait for the phone to ring. Commercial work doesn't come that way. It goes to whoever shows up first. That's the whole problem, and it's the part we fix for you.

30+ yrs
In the Scranton area
4.9
stars, Mitsubishi Elite Diamond Contractor
0
Outreach reaching commercial buyers
The offer

We'll book you 5 or more qualified commercial calls in 30 days.

Real meetings. Facility managers, property managers, and building owners who replied, asked for a quote, and put time on your calendar. Not cold names. Not maybes. People who want to talk about a contract.

The guarantee

Miss the 5, and you pay nothing for month two.

No retainer trap. We only win when you win.

Ready when you are. Book a 30 min call Grab a time
Your gift, no strings

10 real commercial leads for Smurl HVAC LLC.

Before you decide anything, this part is yours to keep. Below are 10 real companies in Lackawanna County that fit your best client. Real names. Real phone numbers. The kind of buildings that need a contractor like you.

No form to fill out. No call required. When we run a full campaign we pull 50 to 100 of these. Think of it as a taste.

Where to start

Three calls to make first.

Here are three openers, ready to go. Say them word for word, or say them your way.

NDC Asset Management 570.209.9200

“Hi, this is Gerald Smurl from Smurl HVAC. We're a Mitsubishi Elite Diamond Contractor based in Scranton with 30 years of commercial and residential HVAC service. NDC manages commercial buildings in the area. Are you currently working with a local HVAC contractor for maintenance and emergency service?”

Hilton Scranton & Conference Center 570.343.3000

“Hi, this is Gerald Smurl from Smurl HVAC. We've been handling commercial HVAC in Scranton for 30 years, including ductless systems for multi-floor properties. Does the Hilton currently have a commercial service contract in place?”

Mericle Commercial Real Estate 570.823.1100

“Hi, this is Gerald Smurl from Smurl HVAC in Scranton. Mitsubishi Elite Diamond Contractor, 30 years in business. Mericle manages a significant amount of commercial square footage in the area. Are you looking for any new commercial HVAC service relationships?”

Also in your gift

The whole email campaign, written for you.

This is the exact sequence we would send under your name. Three touches over one week, with a few versions of each so we can see what lands. Written for your services and your market, ready to go.

The blue words are the parts that change for each prospect, like their name and company.

Day 1 · First email Day 3 or 4 · Follow up Day 7 · Last touch

One catch. Emails like these only land if they go out the right way, from a separate warmed domain with the proper setup. Send them cold from your own address and they drop into spam. That setup is the part we handle for you.

What's at stake

This is what's slipping away right now.

It's June, right now

A property company in Scranton just signed a three year HVAC deal with another local shop. Fifteen visits a year. Good money. Locked in for three years. You never knew they were looking. Nobody called you. That happens about ten times a year here.

It's August

Five facility managers are on your calendar this week. Warm ones. They replied, asked for a quote, and booked the time. One signs by the end of the month. Two more are reading your proposal. The phone still rings, but now the calls are about office buildings and rooftop units, not a $200 repair.

By the numbers

What this market is worth to you.

Commercial HVAC is a different game from residential. One contract is worth more than a stack of house calls.

5,500+
Commercial businesses in Lackawanna County
~60%
Run HVAC that is 10 years or older
$10 to 15k
A year for one commercial PM contract
5 contracts at $12k a year
$60,000
in new revenue every year
Those same 5, kept for 3 years
$180,000
in total contract value

This isn't a giant ad campaign. It's careful outreach to 50 to 100 of the right people near you. One good month, kept for a few years, beats a whole year of small jobs.

How it works

A real commercial pipeline, in 30 days.

Three simple stages. You barely lift a finger.

Weeks 1 and 2
Get set up

We build a separate sending setup so your real email stays safe. We warm it up so your messages land. Then we build your list of the right facility and property managers.

Week 3
Write and send

We write outreach that sounds like you, made for each kind of building. Then we start sending, every day.

Week 4
Book the calls

We handle every reply. Warm buyers go straight onto your calendar. You get a simple weekly report: who we reached, who replied, who booked.

5
qualified calls with commercial buyers in 30 days. That's the promise.
Done for you

You close deals. We keep the pipeline full.

We handle
You handle
  • Show up
    to the meetings we book.
  • Talk about your work
    the way only you can.
  • Close the deal.
    That's it.

The less you have to do, the better this works. So we do almost all of it.

What's included

Everything in the package.

No long contract. Pay month to month. Cancel any time.

The price
We work it out on the call.
Once we know your exact market and goals, we set a fair number together. No surprise figure here.
Book the call
A little extra

Three quick fixes for your website, yours to do.

While I was looking, I spotted three small things on your site. None of this is part of the offer. It's just free advice you can hand to whoever runs your site.

01

Promote your Elite Diamond credential

The Mitsubishi Elite Diamond badge is buried on your site. Put it in your homepage headline and build a commercial page that leads with that credential. It is what large-account buyers verify when they choose a contractor.

02

Build a dedicated commercial page

There is no page on smurlhvac.com written for facility managers. Create one for commercial service contracts and service agreements. Feature the Elite Diamond status, 30 years in business, and a direct contact form above the fold.

03

Run Google Ads before a competitor does

Zero HVAC contractors in Lackawanna County are running Google Ads right now. Launch a campaign targeting commercial HVAC keywords. Your Elite Diamond status and 4.9-star rating will convert at a rate no competitor can touch.

Common questions

A few things people ask.

Zero risk

The 30 day guarantee.

If we don't get you 5 or more qualified commercial leads in your first 30 days, you don't pay for month two. Simple as that.

What counts as a lead

A real reply from a facility manager, property manager, or building owner who wants to talk. Not an open. A real reply from a real person who can sign.

Why we can promise it

We control the two things that matter: the list and the setup. So we stand behind the result.

One step left

Let's book 30 minutes.

We go over your market, the buildings worth chasing first, and what your first 30 days look like. No pressure. No long pitch.

One note on timing. Summer is when facility managers worry about HVAC. They're picking vendors now, before something fails in August. Reaching out in July beats reaching out in October.

Grab your spot

Or just reply to my email.

Gerald, thanks for reading this far.

I built this for Smurl HVAC LLC. The leads, the numbers, the openers. None of it is copy and paste.

If five commercial contracts in 30 days sounds good, let's talk. If the timing's off, keep the leads. They're yours either way. And thanks for 25 years of solid work around here.

Book your call
Who you're talking to
Sam, founder of Sentience Growth
Sam
Founder, Sentience Growth

Hey, I'm Sam.

I started Sentience Growth for one reason. Good local trade companies do great work, then sit and wait for the phone to ring. Meanwhile the bigger players grab the commercial contracts. Not because they're better, but because they show up first.

So I built a simple system that puts solid HVAC companies in front of the people who hand out those contracts. That's the whole job. I keep it small and work with only a few companies at a time, so the work stays good.

I'm not a big agency. When you email, you get me. When something needs fixing, I fix it. And I put my own pay on the line with the guarantee, because I only want to keep working with you if it actually works.

If we end up talking, you'll get a straight answer either way. If it's not a fit for Smurl HVAC LLC, I'll tell you.